Presentation by William R. Naugle, PhD, Administrative Director, Music and Performing Arts Professions, The Steinhardt School, New York University; expert in arts administration and project management, educator and teacher (USA).
Dr.Naugle is the chief administrative officer for a large, complex department in music and theater enrolling nearly 3,000 students per semester. He has oversight for personnel management (17 full-time staff, 400 adjunct faculty, 50 full-time faculty); fiscal management, development, and planning; academic affairs (curricular planning, course scheduling); physical plant (three theaters and five multi-story buildings maintenance, construction planning, and renovation); student affairs (financial aid, visas, advisement); marketing (recruitment and promotion); and event management (over 300 conferences, performances, and special events per year). Dr.Naugle has a broad background and interest in language and the arts.
Within the United States, many non-profit arts organizations struggle with creating and managing positive revenue centers. Continuous quality improvement, intra-organizational negotiation, and developing external partnerships are central to the alignment of expenditures and income. This case study analyzes, quantitatively and qualitatively, these three aspects of a revenue center and identifies strategies that may be successful in similar organizations and environments. Topics covered include facility management, overhead costs, revenue management, and artist/staff compensation.
Organized by IUGTE in collaboration with "ArtUniverse"